City Trees, the Southern-Nevada-based cannabis company, has announced the launch of a brand refresh across its diverse product line. Offering a wide variety of products, such as disposable vape pens and cartridges, tinctures, dab oil refills, and premium cannabis concentrates, City Trees says it is one of the fastest-growing wholesale companies in the industry.
For the first time since the company was founded in 2017, the brand presents a renewed look and feel following a holistic rebranding effort including an updated logo. Focusing on City Trees’ vision and bold personality, the new look and visual concepts are inspired by the brand’s earthy and adventurous origins. The new packaging aims to reflect the brand ethos by incorporating design details that can demonstrate the conscious and forward-thinking values that the cannabis brand represents.
“We used a topography design to reflect our outdoor adventure story while using the thin lines and the base colors of charcoal and cream with the pop of neon green to bring in our city vibes,” says Jourdan Binder, City Trees marketing director.
City Trees is determined to deliver the highest quality cannabis products that enhance people’s lives all while giving back to where we take from. The brand bridges the gap between the city and the trees and in support of the Arbor Day Foundation, one tree will be planted for every City Trees 1:1 and 1:1:1 products purchased.
“Sustainability is extremely important to us and we wanted to create something that is visually appealing and as sustainable as possible. Our goal was to create packaging that consumers would be able to keep and use to store other items when the product is finished,” adds Binder.
To celebrate the new branding, City Trees presented a Limited Edition Line of live resin products including a sauce concentrate, a cartridge and the first-ever live resin