Valentine’s Day falls on a Sunday this year, creating a long weekend for lovers to celebrate the day of love. What does that mean for retailers? Traditionally, restaurants and live events would be booked up for Valentine’s Eve, red dresses would be on sale, and Instagram love-bombed with proposal pics from exotic locations. This year likely will not be traditional.
Cut flowers, always a holiday favorite, might see a dip in sales because consumers like to send those deliveries during the week, to work addresses; that way, their sweetheart can show off a little. On a Sunday, no one is at the office, much less during the pandemic (though anything delivered has boomed during COVID-19 lockdowns, especially with social distancing).
But cannabis flower and other cannabis products may offer the perfect solution: An intimate gift that can be enjoyed at home or on a secluded weekend getaway—what could be better than setting the mood with a few high-end indulgent infused items?
Perhaps the ultimate V-Day cannabis experience can be had in Las Vegas, where the world’s largest dispensary and cannabis superstore Planet 13 will be featuring holiday-themed products. Last year’s event featured a variety of Valentine’s Day treats, including Hervé THC-infused macarons and other sweet edibles.
On a local level, a lot of small vendors are hoping Valentine’s Day will send some retail love their direction. It might be a good time to partner with local dispensary-friendly restaurants, bakeries, chocolatiers, florists, or bed-and-breakfasts to contribute to a holiday raffle, with ticket sales benefiting a local food bank, GoFundMe campaign, or nonprofit.
It’s the right time to highlight edibles in an eye-catching, heart-filled display and offer sweetheart specials or a sale. Here’s some items that will make hearts flutter:
22Red High School Sweetheart strain