When companies raise capital and grow, the No. 1 thing they do is hire.
Vangst, a Denver-based recruiting platform that connects cannabis job seekers with employers, is now better positioned to service that demand after launching its Executive Talent service March 29, with Jennifer Bedford as the vice president.
According to CEO Karson Humiston, who founded Vangst in 2015, more than 210,000 people are directly employed by the U.S. cannabis industry—a Leafly report estimated that number to be even higher, at 321,000—with a 75% growth in employment over the last two years. The new Executive Talent service will help companies secure administrative-level talent as they continue to build out and grow their leadership teams, she said.
“Before hiring [Bedford] at Vangst, we engaged her for our VP of revenue search. It was hands down the best experience I’ve ever had with an executive recruiter,” said Humiston, who turned around and reverse-recruited Bedford to join her team.
Before taking on the vice president of Executive Talent position at Vangst, Bedford was a veteran recruiter at Signal Partners, an executive search firm headquartered in Los Angeles, where she executed executive searches in the legal and compliant cannabis market. And before that, she serviced the consumer-facing tech sector. Overall, she is a 20-year veteran headhunter.
Vangst’s recruiting services include staffing cannabis companies with positions like marketing managers, budtenders and social media coordinators. But, until now, it did not have an executive talent offering—Bedford’s specialty.
“What CEO Karson Humiston has built is pretty much a top-tier staffing marketplace within cannabis, you know, a ZipRecruiter or an Indeed of the cannabis space,” Bedford said. “That’s exactly what we are building is a staffing recruiting talent marketplace within the most explosive growth consumer product sector in North America. It’s going to be super fun.