Two new executives added at the Lakeland cannabis tracking company – The Ledger

LAKELAND – Metrc added two new executives last week in yet another sign the Lakeland-based cannabis tracking company is growing fast. 

Cannabis regulators from Colorado to Massachusetts have relied on Metrc, LLC to track and trace cannabis from seed to point of sale since 2012, when Colorado legalized recreational marijuana use. 

As more states legalize cannabis for medical and adult use, Metrc has expanded its reach across the United States with track-and-trace technology that supports a diversity of policies, agencies, and licensees across the country.  

Related:VidaCann opens medical marijuana store in Lakeland on Saturday

Other business news:Lakeland auto dealership acquired by West Palm Beach group

Metrc has appointed Zahid Ali as chief technology officer. Metrc’s previous CTO, Jesse Naranjo, will become the company’s first chief product officer and establish a new product management division, overseeing the design, market analysis, and implementation of new products. 

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