Thrive marijuana dispensary to replace former Butcher Boy in Reno – Reno Gazette Journal


The tour of Mynt was a part of the Reno Gazette-Journal’s Know Your City series. Mark Robison/RGJ

Depending on what you think of as “South Reno,” it appears that South Reno is getting its first dispensary. 

Thrive, a cannabis company based in Las Vegas, has opened a new marijuana dispensary location at the former Butcher Boy Meat & Deli location at 7300 S. Virginia St. The dispensary had its grand opening on Saturday, Nov. 23. 

The company has three dispensary locations in the Las Vegas area and saw an opportunity in the Reno market. 

“What became glaringly obvious is that nothing went south of (Plumb Lane), so we went pretty hot and heavy down there,” said Mitch Brettin, founder and chief executive officer of Thrive. 

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Thrive gutted the more than 6,500 square-foot former meat and deli shop, located near the Peppermill Reno. The company initially faced some opposition from city officials concerned about the neighboring proximity to an addiction recovery center, Brettin said. 

“It was a moral issue, not a zoning one, but we ended up working hand in hand,” Brettin said. 

Brettin, originally from Denver, said this dispensary will likely serve more of the target demographic that he had in mind when getting into the business in 2016: locals. He is hiring an all-local staff, apart from the temporary opening staff that will oversee the dispensaries debut onto the Reno market. 

He also noted that, while many dispensaries in Northern Nevada are selling to out-of-state investors, Thrive has no desire to be bought out. 

“It’s more important to dance

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