Joe Franciskovich (Left) and Jason Osni (Right)
Exclusive Interview with Old Pal Co-Founder Jason Osni and CFO Joe Franciskovich
Old Pal is a top-selling cannabis brand in the Nevada and California markets, and the company is continuing to grow through its licensing model. Jason Osni, one of the co-founders of the company, and CFO Joe Franciskovich spoke to New Cannabis Ventures about how this model has facilitated the rapid expansion of the lifestyle brand and the importance of maintaining company culture. The audio of the entire conversation is available at the end of this written summary.
The Team Behind Old Pal
Franciskovich started his career in the military–he spent five years on active duty, developing products for the Air Force. After that, business school led him to investment banking and then private equity. He spent a decade managing a portfolio for a large private equity firm. When working as Deputy CFO for Ticketmaster, he decided he was interested in a position that would offer more day-to-day operational responsibility. Franciskovich met Osni and fellow co-founder Rusty Wilenkin and made the move into the cannabis industry.
Prior to the cannabis business, Osni practiced as a lawyer in New York. On vacation in California, he observed a disconnect between the products on dispensary shelves and the consumers in those dispensaries–effective branding was missing. He moved to California shortly afterward and began his first company NATIV, which was sold approximately three years ago. He went on to do consulting for Caliva before he and Wilenkin started Old Pal.
Old Pal Team Members
Osni first met his co-founder while he was at NATIV and Wilenkin was at Kiva Confections. The pair decided they wanted to be the first to brand the value shelf in cannabis and launched Old Pal.
The leadership team has grown to