Plenty of companies are looking to bag some extra green on 4/20.
Saturday, or April 20, is an unofficial holiday commandeered by cannabis users; the term “four-twenty” has referred to marijuana ever since a group of San Francisco high schoolers in the ’70s reportedly coined the code when meeting at 4:20 p.m. after school. And now that recreational marijuana has been legalized in 10 states for adults aged 21 and up (including Alaska, California, Colorado, Maine, Massachusetts, Michigan, Nevada, Oregon, Vermont and Washington), and medical marijuana is legal in more than 20 states, brands are cashing in on what was once widely considered a stoner holiday.
Indeed, U.S. retail sales of cannabis products jumped to $10.5 billion last year, the Associated Press reported, a threefold increase from 2017. And spending on legal cannabis is expected to hit more than $31 billion by 2022, according to data from Arcview Market Research and BDS Analytics.
So these are the discounts, new flavors and promotions that companies have planned for 4/20.
The ever-saucy Carl’s Jr. burger chain revealed earlier this week that it’s dishing a CBD-infused cheeseburger at a restaurant in Denver for one day only on Saturday. “The Rocky Mountain High: CheeseBurger Delight,” will feature two 100% charbroiled beef patties smothered in the brand’s signature Santa Fe Sauce mixed with CBD oil. It will also be piled high with pickled jalapeños, pepper jack cheese and the chain’s Crisscut fries for a symbolic $4.20.
— Carl’s Jr. (@CarlsJr) April 17, 2019
And while Cannabidiol, aka CBD oil, is a nonintoxicating cannabis ingredient, the FDA considers it a drug