After more than three years as general manager of The Grove dispensaries, Tiffany Hoven has been named director of operations.
Her responsibilities in this new role include management of The Grove facilities, overseeing day-to-day operations, regulatory compliance and employee management. Hoven continues to oversee security operations, and is an integral part of the marketing team for The Grove. “I have my hands in all areas of this company, but fortunately I have amazing team members in place with whom I’m able to work effectively and successfully to operate a vertical operation of this size,” Hoven explained.
“Tiffany has been a part of the team since The Grove’s inception,” states Demetri Kouretas, CEO of The Grove. “Not only did she play a crucial role in establishing The Grove when the cannabis industry first started in 2015, but she has been instrumental in helping build a highly recognized, successful company.”
As the first employee of The Grove, Hoven assisted the company with all aspects of opening and operating their highly regulated medical dispensaries, including store design, employee training, creation and implementation of operating procedures, compliance management as well as the transition into recreational retail.
Her commitment to education led her to develop an intense training program to ensure staff has the knowledge needed to help customers effectively and efficiently. “I want our employees to be able to educate our customers on the benefits of this plant, from the terpenes and cannabinoids to possible consumption methods. My goal is to make customers feel safe and comfortable, which may help remove the negative stigma over cannabis,” Hoven said.
In addition, she created a fun, collaborative and charitable work environment for The Grove team, and implemented events and activities for customers, vendors and employees. “Our monthly customer and vendor appreciation days are a great