Colorado-headquartered Ceria Beverages plans to begin selling its THC-infused, non-alcoholic beers in Southern California within the next 90 days, according to co-founder Keith Villa.
Ceria, which last December launched its first THC-infused, dealcoholized beer Grainwave in Colorado, is partnering with Canadian cannabis co-packing company Growpacker to infuse, package and distribute its products throughout Southern California.
Founded last year by Blue Moon creator Villa and wife, Jodi, Ceria is the first company to participate in Growpacker’s recently launched cannabis brand incubator and accelerator program. A new co-packing facility, which is currently under construction in Desert Hot Springs, California, is capable of producing as much as 645 barrels of beer a day and is expected to be operational within the next two months.
As part of the deal, Growpacker, which contract manufacturers THC- and CBD-infused edibles and beverages in the U.S., has acquired an undisclosed minority stake in Ceria. Villa told Brewbound that he and Jodi will remain the majority stakeholders.
“We’re forming strategic partnerships,” he said. “At Ceria, we’re about building a brand — a strong, consumer-driven brand, whereas some of our competitors are busy buying up craft breweries to produce beer. We feel our money is best spent building out a strong brand.”
Villa was referencing companies such as Cannabiniers — maker of the Two Roots line of CBD- and THC-infused non-alcoholic craft beers — which, as Brewbound previously reported, acquired Colorado’s Dad & Dudes Breweria and has signed letters of intent to acquire three additional craft breweries. In contrast, Ceria currently contract brews and dealcoholizes its liquid at Sleeping Giant Brewing Company in Denver and O’Fallon Brewing in St. Louis. In Colorado, the company works with Keef Bottling to infuse its non-alcoholic beer with THC.
Villa declined to speculate on how much product Ceria would produce and sell