Leaflink’s 2020 Wholesale Cannabis Pricing Guide found an 18% percent price increase in wholesale flower prices nationwide – which averaged $1,940 per pound – but an 11% decrease in edibles and ingestibles, which saw an average nationwide price of $.08 per milligram.
The report includes an analysis of cannabis markets in Alaska, California, Colorado, Michigan, Nevada, Oregon, and Washington state – which have legalized both recreational and medical cannabis use – along with medical markets in Arizona, Maryland, and Oklahoma.
Nationwide, concentrates saw a 7% price increase year-over-year and pre-roll prices increased 2%. Cartridges saw a modest 1% decrease and made up the industry’s “most stable category,” the report said.
On average last year, vape cartridge prices in the U.S. cost about $22.78 per gram, concentrates averaged $17.02 per gram, while pre-rolls averaged $7.18 per gram, Leaflink found.
Alex Feldman, general manager of LeafLink Insights & Marketing Services, said the guide “empowers businesses to better execute on their 2021 strategic planning by benchmarking pricing on a state and national level.”
“Pricing is an important differentiator among brands in our increasingly competitive industry. Whether it is used to signal a product’s premium status, or serves as a reflection of structural dynamics in a state or category, it is arguably the single most important driver of a company’s profitability.” – Feldman in a statement
Leaflink processes nearly a third of all U.S. wholesale cannabis commerce, to the tune of $3 billion in orders. The pricing guide analyzes 109,000 SKUs including flower, pre-rolls, vape cartridges, concentrates, and edibles/ingestibles – the five most popular categories of cannabis products in the U.S.
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