RENO — Blüm marijuana dispensary certainly doesn’t look like a food truck.
There are no chicken wings or tacos at the Reno store, just displays of bagged gum drops, jarred marijuana leaves and oils and balms.
If you use your credit card, though, your statement will show that you just made a purchase at the “Midgrun Eats LLC food truck.”
Why? Canna-business experts say it’s a backdoor tactic to skirt federal banking regulations and boost business.
“It’s not even back door, it’s more like an upper window,” Jeremy Skaff, of Colorado-based Journey Business Solutions, told the Reno Gazette-Journal . Skaff advises marijuana-related businesses how to handle finances.
The “food truck” label might be the key to the business’s rare ability to take credit cards — an anomaly in the traditionally cash-only marijuana industry.
“I’m not a statistician, so I don’t know that customers will spend more if they have a credit card,” Skaff said. “But a business that takes credit cards, it’s more convenient for customers. The more options that you give people to pay, the more business you’re going to get. No one carries cash anymore.”
Blüm representatives declined to comment. But calls to all six Blüm marijuana dispensaries in Nevada and California confirmed they all take credit cards.
Visits and calls to all other dispensaries in Washoe County found no other dispensaries taking credit cards.
While ATMs and debit cards have become commonplace at dispensaries because they can process under a third-party system, taking credit cards could be risky.
Will Adler, a cannabis advocate and lobbyist at Silver State Government Relations, is certain that other dispensaries have tried the tactic. But he said it appears that Blüm is the only one in the Reno area still doing so.
“People love using credit cards, you get points! It’s a