Canopy Growth Corporation announced Tuesday the signing of a multi-year endorsement deal with NFL wide receiver DeAndre Hopkins, who will become an “investor” and ambassador for the Canadian cannabis firm’s Biosteel Sports Nutrition business.
Hopkins, a four-time Pro Bowler who recently signed a $54.5 million contract extension with the Arizona Cardinals, is the second major NFL star to team up with Biosteel in recent weeks.
In early August, Canopy – which owns a 72% stake in the sports hydration company – announced a similar partnership with Kansas City Chiefs quarterback Patrick Mahomes.
In explaining their motivation for backing the brand, both Mahomes and Hopkins said they had used Biosteel products “for years.”
“As a businessman and equity partner in the company, I see this collaboration as an opportunity to expand the brand as it continues to redefine the sports hydration industry,” Hopkins said via a news release.
For its part, Canopy said Hopkins would help Biosteel reach “health-conscious consumers and aspiring athletes.”
“Authenticity is everything to us as we continue to grow our brand,” co-founder and CEO Michael Cammalleri said via the release. “We’re excited to announce and partner with someone like DeAndre who is a strong believer in the product, to help amplify our story and accelerate our growth.”
Biosteel products are also endorsed by NFL running back Ezekiel Elliot and cornerback Jalen Ramsey, among other professional athletes.
Cresco Labs to Open Naperville Dispensary
Chicago-based Cresco Labs has received initial approval to open its tenth Sunnyside cannabis dispensary in Illinois, the firm announced Tuesday.
In a news release, the vertically integrated multistate operator said the new adult-use store was “located in one of the busiest shopping areas in Naperville.”
Cresco currently operates four Sunnyside locations in Illinois that sell only recreational cannabis products, and four others that also sell