Profitable Privately Owned Cannabis Operator Verano Expects Strong… – New Cannabis Ventures

Exclusive Interview with Verano Holdings Co-Founder, Chairman and CEO George Archos

Although Verano Holdings is no longer moving forward with the Harvest Health merger, the company is still focused on growing in the cannabis industry. The company’s people, well-defined processes and its premium products create a strong foundation, according to Co-Founder, Chairman and CEO George Archos. He spoke with New Cannabis Venture about important members of the company’s leadership team, key markets and plans for continued profitable growth. The audio of the entire conversation is available at the end of this written summary.

The People at Verano

Archos was initially attracted to the cannabis business because he saw how positive of an effect the plant could have. A number of his family members experienced the power of medical cannabis. In addition to the personal connection, Archos was drawn to the challenge of running a successful cannabis business.

Verano Team Members

In addition to Archos, the Verano leadership team has a line-up of talent ranging from legal expertise to human resources experience. Co-Founder and Chief Strategy Officer Sam Dorf is an attorney. Chris Fotopoulos oversees all of the company’s real estate leases as Executive Vice President of Legal Real Estate, while Vice President of Real Estate Acquisitions Rocky Afo is in charge of finding real estate for the company.

Vice President of Finance Brian Ward plays an integral role in ensuring costs are kept in line, while General Counsel Darren Weiss and Regulatory Counsel and Vice President of Government Affairs James Leventis help the company meet and exceed compliance requirements. Vice President of Human Resources Jennifer Doty helps the company’s team across multiple states feel connected to the company as a whole.

Archos also highlighted the importance of Verano’s marketing, sales and facilities teams.

Operations in Key States


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