Cannabis Superstore Entertainment Complex and the World’s Largest Dispensary renowned for its in-store customer experience, premium service for web-shoppers and local deliveries, adds stellar product design to its list of achievements
LAS VEGAS, Nov. 28, 2019 /PRNewswire-PRWeb/ — Planet 13, a vertically integrated Las Vegas cannabis company known for its award-winning cannabis cultivation, production and dispensary operations, has received a Clio Cannabis Award in Brand Design for the packaging of its Dreamland Chocolates™ line of products.
“This is a great accomplishment for our company and also for the talented creative team who spent countless hours making our packaging for Dreamland Chocolates one-of-a-kind,” said Planet 13 Director of Sales and Marketing David Farris. “More than 6,000 photos were shot, with 200 photographs integrated to come up with the visuals used on the eight cannabis-infused chocolate packages that we introduced in July.”
Planet 13’s Dreamland Chocolates received a Clio Bronze Award in Brand Design in the Packaging Category during an awards ceremony held in Los Angeles.
Clio Cannabis is a joint venture with High Times that celebrates the creators at the forefront of cannabis marketing and communications. The awards were developed to raise the bar for creative work in a rapidly expanding CannaBusiness Industry.
Farris notes that the Dreamland Chocolates varieties were also designed “from the ground up,” based on customer insights the company received from some of the 400,000 people they served at the Planet 13 Las Vegas Cannabis Entertainment Complex over an eight-month period.
“We wanted to showcase these chocolates using real people and real props, while at the same time creating surreal and dream-like imagery on the packaging,” Farris said. “We’re honored and grateful that our team’s work was recognized for creating this truly unique packaging.”
The luxury chocolate infused with premium cannabis will be available in eight varieties, with an integrated theme along with a