ATLANTA, Nov. 5, 2020 /PRNewswire/ — Parallel, one of the largest privately-held multi-state cannabis operators in the United States (U.S.), today announced its national partnership with Cannaclusive, the leading organization created to facilitate inclusion for both business owners and consumers in the cannabis industry. As official partners of record, both companies will begin working, effective immediately, on key initiatives to address social equity in cannabis.
“We are thrilled to collaborate with the esteemed leaders of Cannaclusive to amplify the pressing need for improved social equity in the cannabis space, as they share our intention to do what we can to bridge the gaps that exist and embrace inclusiveness,” said Kim Napoli, Sr. Director of Corporate Social Responsibility and Community at Parallel. “While we have taken early steps along this path as a company, we recognize there is more to do and are partnering with like-minded organizations like Cannaclusive to make advances. We believe that cannabis has the power to improve the well-being of individuals and our collective society, and we are eager to play a role in increasing consumer and business resources for communities that have been historically excluded from the industry and fostering social equity.”
Through this partnership, Parallel and Cannaclusive aim to increase national awareness and conversations around diversity and inclusion and expand the existing network of inclusive organizations for future industry collaborations. Parallel and Cannaclusive will advance these goals by driving consumer education and engagement around cannabis community by amplifying the insights, content and voices of Cannaclusive’s founders through media channels and by spearheading bi-monthly social equity programming that highlights inclusive organizations in panels and webinars.
“At Cannaclusive, we are committed to advocating for underrepresented people in the cannabis industry to get a fair stake locally and nationally,” said Arlene Pitterson, Cannaclusive’s Director of Strategic Partnerships. “Within