Nevada joins multistate investigation into JUUL's marketing – Nevada Current

Image by Ethan Parsa from Pixabay A woman holds an electronic cigarette. (Image by Ethan Parsa from Pixabay)

Attorney General Aaron Ford on Tuesday announced Nevada has signed onto a bipartisan, multistate investigation into the vaping company JUUL Labs.

Thirty-eight other states — including Connecticut, Florida, Oregon and Texas — have signed onto an investigation of JUUL’s marketing and sales practices, including targeting of youth, claims regarding nicotine content, and statements regarding risks, safety and effectiveness as a smoking cessation device.

“Preying on children and those looking for help to quit smoking is one of the most despicable examples of risking people’s lives for corporate profit,” said Ford in a statement. “I’m proud my office is taking a leadership role in this multistate investigation to get to the bottom of JUUL’s marketing and sales practices. Anyone found risking the health and safety of Nevadans, especially our children, will answer for their deception.”

There have been seven hospitalized cases of e-cigarette or vaping associated lung injury in Nevada since September and 2,758 cases across all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Sixty-four people have died, though none in Nevada. All of the reported cases involved people who had used an e-cigarette or vaping device within the past 90 days.

In December, Nevada approved the use of $1.7 million to collect data, conduct epidemiological research, host a vaping and cannabis summit, and launch a marketing campaign to address the public.

According to the Nevada Department of Health and Human Services, half of all Nevada middle and high schoolers in 2015 had tried vaping. A quarter of all middle and high schoolers were current users.

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