For Fruit Slabs’ co-founder and CEO Roxanne Dennant, it’s important that all people get to enjoy cannabis, no matter their religion or dietary restrictions.
That’s why she sought kosher certification for the company’s edibles, which were already certified organic and vegan.
Fruit Slabs’ Pride Passion and Tropical Haze flavors of cannabis-infused fruit strips are now kosher-certified, and the company’s additional flavors, Grape Ape, Mango Maui Wowie and OG Mango, will be certified and available at participating California dispensaries by the end of the year.
Dennant, a converted Jew, founded Fruit Slabs in 2015, and quickly realized that many of her Jewish friends could not eat the company’s products because they lacked kosher certification.
“That became a slight moral dilemma for us,” Dennant says.
She embarked on a quest to find a rabbinical council that would certify products in the cannabis space. “Much to our surprise and also to our liking, we were able to find a kosher-certifying rabbinical council, and we reached out to them and just started setting up meetings and asking if they could fly to our facility, meet with us, check in on our processes and potentially certify the brand.”
Dennant, also a vegetarian and a former vegan, wanted to launch a product that would fill a void she perceived in the cannabis market.
“I wanted to put something out that people like myself—who were just lovers of edibles but couldn’t eat anything on the market—[could enjoy],” she says. “I wanted to introduce something that would satisfy that hole in the space. So, we’re vegan, we’re gluten-free, we fit into the keto diet, [and] there’s no added sugar so diabetics can eat our products. … Then, to be able to throw a kosher certification and a kosher symbol on our product, it just adds more of the