Marijuana's Green, But Does The Cannabis Industry Follow Suit? – KNPR

Nevada’s marijuana industry is looking to get greener.

From plastic packaging to the electricity needed to grow the plants, the cannabis industry has areas to address to lighten its environmental footprint.

The head of the Nevada Dispensary Association told State of Nevada that stakeholders are working on more environmentally friendly practices and also drafting regulations that promote sustainability

“Some of our businesses and our customers are demanding more green practices, from growing organically to switching to LED lights to using recyclable packaging,” said Layke Martin, executive director of the dispensary group. “From a regulatory standpoint, with each change that we look at in the regulations with the Cannabis Compliance Board, we should look at what is the direct or indirect impact this has on environmental sustainability.”

The Sustainable Cannabis Coalition asks, “Why aren’t brands marketing their sustainability efforts more distinctly,” and answers its question with the observation that “navigating complex legalization policies during uncertain times in a nascent industry is enough of a challenge.”

The founder of the coalition said cannabis pioneers were so busy launching the industry and shaking things out, that attention is only now turning to improved sustainability.

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“I do think that it’s a progressive group of people that have launched these efforts in different states. And part of that desire to be progressive means getting ahead of things like sustainability,” said Ian Weinstein, who launched the group early this year. “The fact that we’re having this conversation so early in the lifecycle of this industry, I think is a very, very positive development.”

One cannabis business is growing its crop outdoors, something seen in areas with milder climates but rarely in Nevada. MJ Holdings has a marijuana farm and production facility in Amargosa Valley, about 80 miles northwest of Las Vegas.

“I think we have something very special here, especially in

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