Lowell Farms Looks to Leverage Its Brand Power in California and… – New Cannabis Ventures

Exclusive Interview with Lowell Farms CEO Mark Ainsworth

Lowell Farms Chairman George Allen spoke with New Cannabis Ventures back in December 2020 when the company was Indus Holdings. Since then, the company has acquired Lowell Herb Co. and adopted the name Lowell Farms (CSE: LOWL) (OTCQX: LOWLF). The deal brought together the branding of Lowell Herb Co. and the infrastructure of Indus Holdings. CEO Mark Ainsworth touched base with New Cannabis Ventures to talk about integration, the new business unit Lowell Farm Services and plans for further growth. The audio of the entire conversation is available at the end of this written summary.

A Bakery Background

Ainsworth has a background in bakery manufacturing. He worked with an organic bakery manufacturing company making products for Whole Foods, an experience that gave him an eye for quality and value for consumers. He was approached by a couple of people interested in launching what could become Indus Holdings, now Lowell Farms.

At the time, Ainsworth saw dispensaries selling products in Ziploc bags, and he immediately started thinking about consumer safety. Indus was launched with the intention of operating with total quality management in mind. Seven years ago, the company started with the infrastructure for edible manufacturing, and now, it is a fully vertical business with a footprint in California and a brand presence extending to more markets.

As the company has grown, it has attracted talent from other cannabis companies, according to Ainsworth. A number of team members have thrived in the company’s working environment and worked their way up. For example, Eriela Atilano went through a number of promotions and now works as Vice President of Operations. In this role, she is leading the launch of the

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