LAS VEGAS – When the mainstream thinks of marijuana, they think of a bunch of stoners sitting on their couches getting higher than Doge coin. When the mainstream thinks of CBD, they think of “benefits of hemp without the psychoactive components.”
But what if there was something in between? Something that gave you a modest high without impairing function. What if there was a new type of THC designed for functional, high performing people and athletes? Enter, Delta 8 THC.
What is Delta 8 THC?
Most THC products are made with Delta 9 THC. This form of THC is the kind that has the classic function-impairing effects. Delta 8 THC is a different type of THC that for the past couple of decades has been too difficult to extract in commercial quantities.
What makes Delta 8 THC so valuable is that it gives a modest high without impairing function and thus is the go-to for athletes, entrepreneurs, and other high performers.
It’s important to understand that the market for delta 8 thc products is different than that of delta 9 thc products, however, there is overlap and that’s where the hemp companies will lose.
How Are Delta 8 Products Changing the Game?
The 1 thing stopping many D9 fans from transitioning to D8 was that their favorite products weren’t available in D8 form. But now, young startups like Freshbros have made a complete line up including Delta 8 Tinctures, Delta 8 Vape Carts, pure d8 distillate, gummies and more.
The reality is that not many people are equipped to produce delta 8 THC, let alone turn it into a product. Delta 8 THC is rare and difficult to extract, so the companies who are making it now are the ones who have the opportunity to build their brands first.
What’s in Store For the Future