Friday, April 19, 2019 | 2 a.m.
With April 20 — 420 if you’re so inclined — just days away, Mike Pizzo surveyed the scene at Reef Dispensaries on Western Avenue.
To a first-time customer, it might have seemed like a busy afternoon, with people coming and going, peppering staff with questions and grooving to Donald Glover’s R&B hit “Redbone” on the sound system. To Pizzo, it was the calm before the storm.
“Tuesday is actually our slowest day,” said Pizzo, marketing content manager for Reef’s parent firm, Tryke Companies. “This is kind of chill, but it’s going to be crazy on Saturday.”
That’s because Saturday is the unofficial 420 marijuana holiday, a day when weed aficionados celebrate all things cannabis.
Valley dispensaries, which started serving up legal recreational marijuana in July 2017, are expected to be slammed. “The line was out the door last year,” Pizzo noted.
It is “definitely the Black Friday of the industry,” said Armen Yemenidjian, CEO of Essence Cannabis Dispensaries. “It also pays homage to the culture that has moved the cannabis industry forward for the past couple of decades. 420 has been adopted by the mainstream and used as a symbol for cannabis.”
The exact origin of 420 is a bit fuzzy.
Riana Durrett, executive director of the Nevada Dispensary Association, said many people believe it was a code used by some police departments to denote marijuana possession.
Another popular story revolves around a group of pot-smoking California teens — the Waldos crew