The downtown L.A. store boasts a 29-foot installation by Hollywood-loved street artist RETNA, a tunnel with projected LED art, a vape pen customization bar, and plenty of budtenders.
With a name derived from the slang skater term “steez” (style + ease) and three I-s standing for innovate, inspire and influence, L.A.-based premium cannabis lifestyle brand Stiiizy was launched in November 2017 by Cali native James Kim. Miley Cyrus, Migos, Wiz Khalifa, YG, comedian Joe Rogan and Post Malone (who recently dropped his own Shaboink cannabis brand in July) are among its OK-to-publish fan base.
Located in a sprawling warehouse-like building in downtown L.A.— licensed to produce, manufacture and sell — the label will open the doors of a 6,500-square-foot experiential flagship store on Saturday, Aug. 24 at 12 p.m. Kim gave The Hollywood Reporter an exclusive sneak peek at the company’s state-of-the-art space that one-ups MedMen, also known as “the Apple store of weed.”
A strong scent of cannabis wafts through the parking lot and reception, where guests confirm an eligible 21-year-old age, before groups are led from an exterior lobby into the arty outer sanctums of the new retail space. With collectible pieces by renowned L.A. graffiti artists Mr. Cartoon and Kelly “Risk” Graval hanging next to elaborate “Instagram pods” decked out with installations of vibrant faux flowers on one side and metallic silver blooms on the other, the social media appeal is evident. The installations are “a reflection of the creativity in the Arts District,” says Kim.
En route to the shop, guests walk through a “light tunnel” room emblazoned with an ever-changing show of LED-projected graphic art (to the tune of $75,000-worth of high-def projectors and walls brushed with $10,000 black matte paint to heighten the experience.)
Next up is the lofty shop, complete with graphic 29-foot installations