Keith Cich on Cannabis and Creative Energy, and Expanding Markets for Kanha Gummies – Muse by Clio

Keith Cich is co-founder and president of Sunderstorm, a leading California cannabis company that manufactures and distributes award-winning Kanha gummies. Sunderstorm self-distributes to over 500 retail locations throughout California and is a pioneer introducing nano-tech products to the cannabis industry.

Cich spent more than a decade on Wall Street in fixed income sales and trading for Merrill Lynch and Barclay Investments. He moved to Northern California and managed commercial real estate projects, including retail, office and urban in-fill development.

He has a B.A. in economics from Stanford University, an MBA from New York University, and a master’s in philosophy, cosmology, and consciousness from the California Institute of Integral Studies, where he also served as chairman of the board. 

We spoke with Keith for our Higher Calling series, where we chat with leaders in the cannabis space.

Keith, tell us…

Where you grew up, and where you live now.

I grew up in freezing Minneapolis. I remember going into my college advisor’s office and saying I am only going to college in California, because everyone was wearing T-shirts at the Rose Bowl on New Year’s Day. Lo and behold, I am living in California.

Your current role in the cannabis industry, and where you’re based.

I am co-founder of the one of the largest edibles companies in California, Sunderstorm. We are well known for our Kanha gummies, with the tiger logo on the package. I am based in the Bay Area but spend a lot of time on Zoom talking with investors, evaluating business development opportunities, and checking in with our various managers. 

Your earliest cannabis memory.

I remember trying weed for the first time after wrestling practice in high school—it was love at first toke. Shortly thereafter, we scored some Thai stick and I went with my friends to see Cheech

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