Justin Bieber Launches Joint Venture For ‘Peaches’ Cannabis Line – Billboard

If the pot is anything like the single, it’ll be a hit.

Following its release in March, “Peaches” (featuring Daniel Caesar and Giveon) debuted at No. 1 on the Billboard Hot 100, the Billboard Global 200, and No. 2 on the Official U.K. Singles Chart. Its parent album Justice also blasted to the summit of the Billboard 200 chart.

With offices in California and Nevada, Palms targets the high-brow who like to get high, with an ambition to “elevate the stereotypical ‘stoner’” experience.

“Our goal,” reads a statement, “is to make cannabis more approachable and help destigmatize its use.”

The joint venture lights-up just days out from the singer’s documentary, Justin Bieber: Our World.

Directed by Michael D. Ratner, the new doc is set for release this Friday (Oct. 8) on Amazon Prime Video.

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