Justice Joints with Sam Arellano, Chief Marketing Officer of Canndescent. Justice Joints is a first-of-its-kind, cannabis brand, where 100% of profits will be donated to social justice causes. Specifically, Justice Joints will donate all profits to fostering the participation and ownership of BIPOC communities within the cannabis industry and to prisoner release, expungement, and reentry programs for those convicted of nonviolent cannabis offenses. Sam is an accomplished executive and award-winning accelerator of lifestyle brands. He has created and produced internationally recognized campaigns for some of the world’s leading brands including Nike, Red Bull, and Incase. As a career marketing specialist, Sam’s 20-year work history spans men’s contemporary apparel, sporting goods, and consumer electronics.
Prior to joining Canndescent Sam served as CMO for Lumos Labs – a Hong Kong-based manufacturer of Bluetooth enabled bicycle helmets sold exclusively at Apple. Canndescent empowers adults to turn down the noise, unlock the moment, and transform their lives with ultra-premium cannabis products. In 2015, Canndescent became the first cannabis cultivator in the world to abandon traditional strain names and pioneer effects-based cannabis, selling its flowers under the names, Calm, Cruise, Create, Connect and Charge. Since 2017, Canndescent has been California’s #1-selling, luxury flower brand and has since launched its brands into other product categories, vapes and ingestible, and markets. Currently, consumers can purchase Canndescent products in California and Nevada. You can learn more about the company at www.canndescent.com.
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