Jushi Holdings Is Set to Capitalize on its Third Big Cannabis… – New Cannabis Ventures

Exclusive Interview with Jushi Co-Founder and President Erich Mauff

Jushi (CSE: JUSH) (OTCMKTS: JUSHF) was founded more than three years ago with the intention of bringing a strong management team, with the ability to judiciously raise and deploy capital, to the industry, according to Co-Founder and President Erich Mauff. The management team’s disciplined approach and the company’s targeted market strategy are helping carve out a space in the cannabis industry.

CEO Jim Cacioppo spoke with New Cannabis Ventures in February, and Mauff checked in to discuss the company’s continued execution and growth outlook. The audio of the entire conversation is available at the end of this written summary.

The Leadership Team and Talent Acquisition

A 25-year veteran of Wall Street, Mauff saw how he could apply his finance background to the cannabis industry. Cannabis is a capital intensive business with opportunity for M&A and the need for exhaustive regulatory analysis. Mauff, along with the rest of the leadership team, which has invested its own capital into the business, has built the experience necessary to effectively deploy capital and manage the company’s balance sheet.

From Left to Right: Mauff, CEO Jim Cacioppo and EVP of Operations Ryan Cook

This year, COO Max Cohen shifted from the C-suite to purely a board seat. But, over the course of the company’s history, the leadership team has remained largely stable, according to Mauff. Most of the core founders and EVPs remain with the company. As the company grows, it will be broadening its talent pool across its various teams.

Core Markets

Pennsylvania, Illinois and Virginia are the company’s three core markets. Pennsylvania is Jushi’s largest market. In this state, the company has licenses to open 15 stores, eight of which are operational. The remaining stores will open over the course of 2021.

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