The Company Begins 2021 with a Monumental Rollout of New Brands and Relaunches of Top-Selling Cannabis Offerings including Flower, Vapes, and Edibles Brands
BOCA RATON, Fla., March 18, 2021 (GLOBE NEWSWIRE) — Jushi Holdings Inc. (“Jushi” or the “Company”) (CSE: JUSH) (OTCMKTS: JUSHF), a vertically integrated, multi-state cannabis operator, debuted a comprehensive suite of cannabis brands across multiple states under the names: The Bank, The Lab, Tasteology, Nira + Medicinals and Sèche, addressing a wide variety of consumer and patient needs.
“As a company that’s founded on innovation and data-driven decision making, our new product suite of brands embraces the idea that one size doesn’t fit all,” said Jim Cacioppo, Chief Executive Officer, Chairman and Founder of Jushi.
We set out to reinvent, redefine and redesign how cannabis is viewed, and the launch of these new brands is a testament to our team and their ability to bring creative products to market.
Jim Cacioppo, Chief Executive Officer, Chairman and Founder of Jushi
We look forward to launching more inventive products that position Jushi at the forefront of the cannabis sector and becoming one of the most trusted cannabis portfolios by consumers and patients.
“The modern cannabis consumer is evolving with their appetites and preferences changing,” said Andreas (Dre) Neumann, Chief Creative Director of Jushi. “Through our proprietary research and analytics, we have come to understand some of the specific variables that contribute to a cannabis consumer’s buying decisions. People are looking for lifestyle brands and are expecting a level of sophistication. Now is the time to build the brands of the future; brands with a strong story, a sense of purpose and an authenticity tailored to specific groups of buyers.”
Premium Flower: The Bank