It’s that time of the month again when cannabis industry wholesale marketplace LeafLink releases LeafLink Insights Flash—a roundup of data-driven insights regarding category sales, state-by-state performance, and pricing analysis designed to help businesses identify new opportunities and accelerate growth. Every month brings its own set of highlights that point to important trends, market shifts, and recommendations for what it all means for businesses. This time it could be that the category winner flower is losing its market share power.
The August 2021 Insights Flash yielded some key takeaways, including the fact that the wholesale cannabis industry grew by 43% in July 2021 YoY (Year over Year), with top-performing brands like Item 9 Labs, Jeeter, Spectra, Platinum Vape, CannaPunch, and LTRMN leading the charge. Average sales per seller grew 1% year over year, with the average spend per buyer increasing 6%. But all was not rosy for cannabis’s most popular consumable. Flower took a hit this summer, seeing the largest drop in platform market share (25%) from June 2021 to July 2021. Despite a 6% dip in sales and a .74% drop in market share, flower held its dominant position for the month of July with 36% of GMV. Pre-rolls saw the largest increase during July, gaining .84 percentage points month over month and making it the first time the category led in share growth since 2020.
Within the US, Nevada gained the top spot as the fastest-growing state in Gross Merchandise Value (i.e., the volume of goods sold via customer-to-customer or e-commerce platforms), with a 25% increase in GMV compared to the same period a year ago. LeafLink gathers market-specific information and conducts comparative analyses for key states each month, with Alaska, Oregon, California, Arizona, Colorado, and Michigan joining Nevada for inclusion in the data collection. This analysis showed, among other