After being closed for two years, Tahoe Honey Co. resumed operations on Jan. 15.
On Jan. 15, Tahoe Honey Co. began taking its first recreational and medical marijuana orders after having its business shuttered for roughly two years.
The owner of the company, Charles Willett, said he had to stop operating while awaiting county and state permits, but after receiving a use permit from the town in June, followed by a six-month wait at the state level, he has been cleared to resume delivery services in the Truckee-Tahoe area.
While Willett said business is good in the area, he’s still recovering from paying rent at his location in Truckee for the past two years, along with dealing with a number of other hurdles when it comes to delivering cannabis in the Truckee-Tahoe area.
Among the challenges the three delivery services in Truckee face are rules from county to county, state restrictions between California and Nevada, and operating under a delivery-only business model.
“I would be lying to say that it doesn’t hurt the business not to have a brick-and-mortar store,” said Willett, who added that having a physical storefront is a long-term goal of Tahoe Honey Co.
Willett said that while having a brick-and-mortar location would help his business grow, there has been pushback from members of the community about having marijuana dispensaries in Truckee — a stigma related to the industry he’s hoping to change.
“For so long the cannabis industry was in the shadows and now we’re coming from the shadows into the light,” said Willett. “We are people, too, and we just want to be welcomed into the community. I’d love the opportunity and the chance to change people’s feelings or to show them a different side of cannabis.”
Part of changing