NEW YORK, Dec. 10, 2020 /PRNewswire/ — CBD is now legal in all 50 states, and on election day this year, four states voted to legalize the recreational use of cannabis, bringing the total of states allowing recreational cannabis use to 15. This growing acceptance has fueled an influx of new CBD-infused products and brands, leading a Lido Consulting report to note that the total addressable cannabis market (TAM) could potentially hit $1 trillion in global economic impact by 2027. Savvy companies recognize the bright promise of this burgeoning industry and are focused on taking advantage of the massive opportunity. Leading the pack is The Alkaline Water Company Inc. (NASDAQ: WTER) (CSE: WTER) (Profile), which entered the CBD space with the launch of its A88CBD(TM) brand. Alkaline Water, which already had a nationally recognized line of premium bottled water and flavor-infused water, now offers a full line of CBD-infused and topical products. Others strengthening their positions in the space include Tilray Inc. (NASDAQ: TLRY), which through its wholly owned subsidiary High Park, has a portfolio of “Cannabis 2.0” brands and products. In addition, in a joint venture with Tilray, Anheuser-Busch InBev SA (NYSE: BUD) has announced plans to commercialize non-alcohol, CBD-infused beverages in Canada. And just last month, Aphria Inc. (NASDAQ: APHA) (TSX: APHA) announced the expansion of its 510 Vape offering across its award-winning adult-use brand portfolio. Curaleaf Holdings Inc. (OTCQX: CURLF) (CSE: CURA) recently launched its Select Nano Gummies in California and its line of Select Elite Live cartridges in Nevada.
Projected trillion-dollar market presents compelling opportunity for companies prepared in the space. With already-established high standards in place, WTER guarantees that its A88CBD products are unmatched. The company just added five category-leading items to its A88CBD line, the perfect complement to its existing product lineup.
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