How to Rank Cannabis Content: An SEO Deep Dive – The Leaf Online

Search engine optimization (SEO) is a digital marketing technique that seeks to rank websites high up on search engine result pages (SERPs) for relevant search terms. According to UNIK Digital Marketing, cannabis SEO refers to a set of SEO techniques that are focused on marijuana-related businesses. 

Now, SEO is one of the most effective digital marketing techniques for cannabis businesses. That’s primarily because as a marijuana trader, you only pay when the efforts of your SEO agency bear fruit. 

However, ranking cannabis content isn’t a walk in the park. Note that many major search engines still prohibit cannabis-related advertisements on their platforms. 

So, how can you rank your cannabis content and ensure that your website claims the top spots on search engine result pages? This article shall shed more light on that.

Cannabis plant

Photo Credit: Unsplash.com

Strengthen Your On-Page SEO:

Even before you can think of ranking your cannabis content, you should begin easy by ensuring that your website is professionally designed. 

Right off the bat, let’s mention that this may set you back a few hundreds of dollars. However, the SEO implications of a badly-designed website with poor On-page SEO are too grim to contemplate. 

In a recent survey on online consumer trends, it emerged that up to 88% of website visitors will unlikely return to a site due to bad experience. The common causes of poor site experience include intrusive pop-up ads, slow load speeds,wrong Metadata etc

Therefore, hire a web developer that will be able to take care of these and other aspects that impact online user experience.

Update Your Content Regularly

Since the marijuana industry is a constantly evolving landscape, cannabis-related content becomes obsolete at a much faster rate compared to content from other industries. You might go to sleep today and wake up

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