Name: Michael Sassano
Location: Las Vegas, Nev.
One word to describe your cultivation style: Data
Indoor, outdoor, greenhouse or a combination: Hybrid greenhouse
Photos courtesy of Solaris Farms
Solaris Farms is a hybrid greenhouse operation based in Las Vegas, Nev. Can you share a bit of your background and how you and your company got to the present day?
As a career investor in real estate and technology, cannabis clearly has elements of both of those worlds. Uprooting my life living in Europe to create a large-scale hybrid greenhouse in Nevada was a [sign of] dedication to the craft. Nevada was chosen because I felt they had the clearest rules and regulatory framework to be pro-cannabis and pro-business. And with a limited/closed licensing environment, plus being on the West Coast, there would be a greater investment benefit and talent pool to attract from in competitive states with older markets. And when Solaris was designed, there were no desert grows or hybrid greenhouses at all. I wanted to take advantage of the lower contamination desert environment and prove that indoor quality cannabis required a different tool.
What tool or software in your cultivation space can you not live without?
We can’t function without the data gathered by multiple sensors inside the greenhouse. This data goes to a cloud-based system that provides real time environmental tracking inside and outside the facilities.
Sassano was attracted to Nevada’s market due to its limited licensing structure and desirable position on the West Coast.
What purchase of $100 or less has most positively impacted your business in the last six months?
I would have to say a toolbox because there’s always something that needs attention.
What cultivation technique are you most interested in right now, and what are you actively studying (the most)?