How Briteside Technology Drives TILT Holdings' Delivery Strategy – Cannabis Dispensary

Briteside launched a delivery service in Oregon in 2017, and quickly picked up a loyal customer base with a tongue-in-cheek commercial for its e-commerce platform. (See the video below.)

Soon after, in early 2018, the business was acquired and blended into what has become TILT Holdings. TILT’s COO, Tim Conder, tells Cannabis Business Times that a growing interest in delivery services (and a growing understanding of how cannabis delivery regulations will work in the U.S.) is guiding much of the technology and the product offerings in TILT’s portfolio to the consumer.

“The initial nexus for TILT and the initial business combination was to merge best-in-class cannabis companies—whether they be plant-touching or ancillary—to amalgamate a company that was creating and supporting brands worldwide,” Conder says.

Here’s how TILT management laid out the original business combination in May 2018:

  • Baker Technologies Inc. (Denver, Colo.) – Baker helps dispensaries generate more revenue and build relationships with their customers through a variety of products, featuring online ordering, customer loyalty, messaging and analytics. The company works with over 1,000 dispensaries in 24 states and Canada.
  • Briteside Holdings, LLC (Bend, Ore.) – Briteside produces a diverse range of products and services, from prefabricated modular cultivation units to home delivery and subscription-based services. All Briteside products are predicated on proprietary algorithms designed to improve yields and efficiencies while reducing costs and time.
  • Sea Hunter (Boston, Mass.) – Sea Hunter is a leading source of cultivation, retail, operational and capital support to state licensees and, in certain circumstances, operates proprietary, vertical operations which allows it to deliver a more knowledge-based product to customers.
  • Sante Veritas Holdings Inc. (SVT) – SVT’s subsidiary Santé Veritas Therapeutics Inc. is at the final stage of obtaining a cultivation license under the Access to Cannabis for

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