Exclusive Interview with Holistic Industries Founder and CEO Josh Genderson
Vertically integrated multi-state cannabis operator Holistic Industries got its start in Washington, D.C. Since then, the cannabis company has largely spread by winning merit-based licenses. Founder and CEO Josh Genderson spoke with New Cannabis Ventures about how his experience in the liquor industry prepared him to lead a cannabis company, the company’s recent round of funding and plans for growth. The audio of the entire conversation is available at the end of this written summary.
From the Family Liquor Business to Cannabis
Before getting into the cannabis industry, Genderson took over his family’s Washington, D.C. liquor business, started by his great-grandfather. His intention was just to keep the family legacy alive, but he ended up growing the business significantly by adding multiple revenue streams. D.C. liquor laws, unlike many other places, allow businesses to import, distribute, and retail. During that time, Genderson learned about marketing, branding, production, supply chain, and retail in a highly regulated industry–an experience that translates well in the cannabis space.
Over the past few years, Holistic Industries had built a leadership team of members with experience in cannabis and other businesses. CFO Barry Bass has more than 30 years of experience in real estate finance, including 10 years as CFO of a publicly traded REIT. Chief Marketing Officer Kyle Barich previously served as the CEO of pharmaceutical marketing agency CDM. Chief Compliance Officer Jamie Ware, a regulatory lawyer, has worked as a compliance lobbyist in the cannabis space. COO Josh Bell has years of experience in cannabis operations, while Vice President of Cultivation Mohammed Karim brings years of big agriculture experience to the table. Chief Scienctific Offer Adam Kavalier, a PhD plant chemist, has helped to define the company’s processing methods. Vice President of Sales