LAS VEGAS, July 12, 2021 /PRNewswire/ — Hervé, maker of luxury French-inspired and cannabis-infused desserts, today announced the appointment of two experienced marketing executives to lead and enhance the company’s brand promotion strategy as part of its expansion plan. Former Head of Marketing at Canndescent, Cheyne Nadeau, joins the Hervé team as Vice President of Marketing and former Marketing Manager at PLUS Products, Emily Ryan, joins the team as Head of Trade Marketing. The appointments follow the recent close of Hervé’s oversubscribed $3M Series A raise that will be used to accelerate growth and support expansion opportunities.
Nadeau and Ryan’s collective cannabis marketing experience will allow Hervé to optimize its growth potential via strategic multi-channel marketing and third-party alliances. With track records of successfully developing and executing go-to-market strategies for some of the industry’s largest cannabis brands, Nadeau and Ryan will spearhead marketing initiatives as Hervé looks to enter California and introduce new products to market by year-end.
“We are thrilled to add Cheyne and Emily to the Hervé team at this exciting time of growth,” commented Sebastien Centner, Founder and President of Hervé. “They both bring extensive experience in growing brands within the cannabis industry, Cheyne from his time with Canndescent and ALT and Emily from her time at PLUS. Their expertise is key to introducing new customers to the Hervé brand and will help us realize our goal of building the first true luxury cannabis company grounded in an authentic desire to elevate the consumer experience.”
Nadeau is a seasoned global marketing executive with more than 16 years of experience creating and implementing multi-channel marketing campaigns across the cannabis, entertainment, fashion, sports and beverage industries. Most recently, Nadeau served as Director of Marketing for cannabis brand ALT, where he oversaw ALT’s go-to-market strategy and launch. Prior to ALT, Nadeau