Blackbird’s proprietary e-commerce platform will now be integrated with HERBL’s retail services, providing a new sales channel for hundreds of retailers in Nevada and California
SANTA BARBARA, Calif., June 8, 2021 /PRNewswire/ — HERBL, California’s largest cannabis supply chain solutions company, today announced its acquisition of Blackbird, a premier cannabis distributor and direct-to-consumer software solutions company based in Nevada. The transaction allows HERBL to leverage Blackbird’s ecosystem of national retail and logistics insights to enter the Nevada market and create the most comprehensive supply chain platform in the industry.
The acquisition positions HERBL as the leading multi-state supply chain company that serves 98% of California’s and Nevada’s cannabis retailers. BlackbirdGo, Blackbird’s proprietary e-commerce platform, will be seamlessly integrated into HERBL’s retail services offering, providing a new sales channel that connects retailers and consumers to HERBL’s portfolio of best-selling brands. This platform allows brands and retailers to conveniently access critical operational services, including distribution and data insights, sophisticated inventory management and e-commerce solutions.
HERBL’s scalable infrastructure currently serves over 850 California retail storefronts and has garnered exclusive distribution partnerships with industry leading brands. Blackbird’s insights will enable HERBL to provide even more curated store-level experiences and help brands anticipate evolving market demands.
“Blackbird has played an instrumental role in creating a modern and sophisticated cannabis market, and their insights will be an asset to HERBL’s long-term growth,” said Mike Beaudry, Founder and CEO of HERBL. “Our supply chain expertise and market-leading position in California, combined with Blackbird’s direct-to-consumer technology and distribution leadership in Nevada, will deliver greater value to our brands, retailers, and consumers. This deal exemplifies our forward-thinking vision for the future of the cannabis supply chain market.”
“HERBL has transformed retail and consumer cannabis experiences in California, and we are thrilled to align ourselves with an industry leader providing best-in-class services to both