SEATTLE, Oct. 7, 2021 /PRNewswire/ — Headset, the leading provider of data and analytics to the cannabis industry, announced today the launch of its competitive intelligence tool, Headset Insights, in Arizona, Illinois and Maryland. With the expansion, Headset’s retail-derived cannabis market reports based on aggregated point of sale data at the receipt level are now available in 15 markets across the U.S. and Canada. Headset Insights is currently available in California, Colorado, Nevada, Oregon, Washington, Massachusetts, Ontario, British Columbia, Alberta, Saskatchewan, Pennsylvania and most recently Michigan.
The expansion of Headset Insights into Arizona, Illinois and Maryland will provide the rapidly expanding U.S. cannabis industry with even more valuable consumer trend insights and real-time market data. The platform enables local businesses to gain a comprehensive understanding of shifts within the market, proactively identify emerging retail opportunities and develop data-driven strategies to stay competitive. In 2020, both Arizona and Illinois surpassed $500 million in full-year cannabis sales with Arizona being the 8th top-selling state and Illinois being the 10th top-selling state in the country. Medical sales in Maryland grew by 40% in 2020, increasing from $34 million in monthly sales in April 2020 to $48.1 million in 2021.
“We are thrilled to expand Headset Insights further into the Southwestern, Midwestern and Eastern U.S.,” said Cy Scott, Founder and CEO of Headset. “Data from these markets will contribute to a comprehensive profile of the U.S. market as a whole and give new and existing businesses in Arizona, Illinois and Maryland the information they need to thrive. Data from these markets will also likely influence business and investing behaviors of neighboring states that are on the cusp of legalizing adult-use products or already have a thriving medical industry.”
Arizona has shown strong YoY growth, growing 62% YoY in August to $138 million in total