Greenlane Holdings hired Michael Cellucci as president of sales and marketing North America and Michael Ouwendijk as sales and marketing director for Greenlane Europe. Cellucci formerly served as president at Drew Estate: The Rebirth of Cigars, and held executive roles at Quality Importers and Xikar International. Prior to Greenlane, Ouwendijk was country manager for Northern Europe at ST Dupont. He also held key sales and marketing roles at Villiger Cigars, Mattel, and Imperial Tobacco.
“We’re thrilled to add such incredible talent with direct and pertinent experience from the cigar and tobacco industry to our team,” said Greenlane Founder and Chief Executive Officer Aaron LoCascio. “Each are proven leaders with the expertise that will help Greenlane accelerate growth in their respective markets.”
Cannabis flower and extracts producer Culta appointed Jonathan Lassiter as vice president of sales for its retail channel. Lassiter joins the company from Guitar Center where he served as district manager, overseeing twelve retail locations across Virginia, Maryland, and Washington D.C.
“We’re excited to welcome Jonathan to the team as we continue with our mission to provide our medical patients with exceptional products and customer service,” said Mackie Barch, president and co-founder at Culta. “Jonathan’s expertise is a key asset to growing our retail business.”
Former KushCo Holdings executives Jason Vegotsky and Arun Kurichety, in partnership with A.P. Keaton Chief Executive Officer Ryan Goldstein, launched Petalfast Inc., a first-of-its-kind cannabis sales and marketing agency. Vegotsky will serve as CEO, Kurichety as chief operating officer and general counsel, and Goldstein as chief marketing officer.
L-R: Jason Vegotsky, Arun Kurichety, Ryan Goldstein.
“As president [and chief revenue officer] of Kushco, I had the opportunity to meet with nearly every cannabis company in the U.S. and beyond,” said Vegotsky. “Through these meetings,