Detroit-based Gage Growth Corp., also known as Gage Cannabis, has joined forces with multi-platinum-selling, Grammy-nominated rapper Wiz Khalifa’s cannabis brand, Khalifa Kush, in an exclusive partnership, Gage announced Wednesday.
As part of the arrangement, Gage will be the exclusive producer and retailer of Khalifa Kush-branded products in the company’s home state of Michigan, subject to regulatory approval. The initial term of the license agreement is five years.
Both companies will create a product line of Khalifa Kush cannabis products that includes flower, pre-rolls, extracts and concentrates, to be sold at Gage provisioning centers or dispensaries.
Khalifa Kush “will consult on cultivation, distribution, branding, consumer engagement and other operating responsibilities,” according to a news release.
“Wiz is a globally-recognized cannabis connoisseur. KK has had incredible success in other U.S. cannabis markets, establishing a brand that is synonymous with ultra-premium quality,” Fabian Monaco, CEO of Gage, said in a press statement. “We are confident that this partnership will allow Michigan to become a unique cannabis destination in the near future.”
Gage, which started trading on the Canadian Securities Exchange in April, is one of Michigan’s leading cannabis brands and operators.
The single-state retailer has opened eight dispensary locations in Ferndale, Adrian, Detroit, Lansing, Traverse City, Battle Creek, Kalamazoo and Grand Rapids, with more planned in Center Line, Saginaw and New Haven. The company projects it will have 20 or more open stores in total by the end of 2021.
Khalifa Kush-branded products launched in 2015, and are available in Nevada, Arizona and Utah. Khalifa Kush’s partnership with Gage marks the cannabis brand’s first expansion into Michigan.
California-based rapper Berner also operates with Gage under an exclusive partnership; his Cookies brand teamed up with the company in 2019 and launched its first Michigan location in last January.
Michigan boasts one of the fastest-growing