Exclusive Interview with HERBL Founder and CEO Mike Beaudry
HERBL is a full-service cannabis distribution company serving the California market. The company recently entered the Nevada market via the acquisition of Blackbird, and it is looking to take its model to more markets across the U.S. Founder and CEO Mike Beaudry spoke with New Cannabis Ventures about the company’s current position in California and Nevada and how it plans to expand even further. The audio of the entire conversation is available at the end of this written summary.
Traditional Business and Cannabis Experience
Beaudry brings more than three decades of supply chain distribution experience to his role with HERBL. He spent a chunk of his career working for United Natural Foods, Inc. (NASDAQ: UNFI), a distributor of natural, organic products. He has personal experience with cannabis, and the fledgling industry caught his attention in 2014. He spent two years doing research before moving to California and another two and a half years doing due diligence on the ground in the state before officially launching HERBL.
A number of other leaders from UNFI are now on the HERBL team. Mark Shamber, previously the CFO of UNFI, is now the CFO of HERBL. Jacqueline Hartwell, another alum of UNFI, is the Chief Accounting Officer of HERBL. Recently, Robert Turner, formerly with Whole Foods, joined the team as Chief Operating Officer.
Inside the HERBL Office
HERBL has built a kind of hybrid team, according to Beaudry, combining talent from big-name companies like FedEx and Gap with people who have deep cannabis experience.
Full-Service Distribution in California
As a full-service distributor, HERBL provides its clients with services on the logistics side, including pick-up, warehouse storage and delivery to retail.