VENTURA, Calif. and NORTH LAS VEGAS, Nev., Sept. 15, 2021 /PRNewswire/ — Green Flower and newly-introduced partnership organization, GF Institute (GFI), are proud to announce that Flower One and its President and CEO Kellen O’Keefe are joining the inaugural Steering Committee to provide guidance, insight, and subject matter expertise as the industry welcomes a revolutionary new chapter in cannabis workforce development.
“The cannabis industry’s exponential growth makes the establishment of true, powerful, research-tested standards like what GFI will provide even more important,” said Gil Christie, GF Institute Chairman. “Flower One’s scope, scale, and decades of experience in our field provide the GFI Steering Committee partner a critically-important perspective as we work with the ANSI National Accreditation Board (ANAB), the largest accreditation agency in the Western hemisphere, to standardize the industry like never before.”
Change is a constant force in cannabis, and employers often struggle to execute on business imperatives because they’re trying to do too many things at the same time and ultimately feel like their ability to focus is spread too thin in terms of their operational bandwidth. In fact, many cannabis employers try to go-it-alone on training programs entirely, struggling to produce training programs with the rigor and depth required to really understand and be prepared for such a fast-growing industry.
As a result, the cannabis industry collectively faces a host of painful and costly issues that all stem from a lack of training and focus on the onboarding experience. Problems like high turnover rates, poor customer service, unsafe or inconsistent products, costly compliance mistakes, and many other potential roadblocks to profitability can be solved with the introduction of a standardized cannabis education curriculum and onboarding program.
GF Institute is launching with 3 credentials, available today, focused on the largest sectors of people growth in the industry: