The owners of Fire on Fore are all about blazing new trails.
In 2019, the shop became the first medical cannabis storefront to open in Portland’s Old Port, and following its recent conversion to the adult-use market, it’s now the first recreational shop to open in the neighborhood, too.
The transition from medical to recreational was “bittersweet” for co-owners Thomas Mourmouras and Leo Paquette, but Mourmouras said it was bound to happen.
“I would say, at some point, the medical market was going to have to look at transitioning to the adult-use side,” he said Wednesday, citing other states such as Colorado, Nevada and Oregon, where the number of medical cannabis cardholders declined once recreational cannabis was legalized.
Wellness Connection of Maine recently converted its Portland medical dispensary into an adult-use storefront, and Atlantic Farms, another Portland dispensary, is in the process of doing the same, according to the Maine Office of Marijuana Policy’s licensing dashboard.
While switching from medical to recreational was never expressly the plan, it was “always in the back of our heads,” Mourmouras said.
Now that it has made the change, business has been booming, he said, helped along this past weekend by an airplane the pair rented for flyover advertising for Labor Day weekend.
According to Mourmouras, on an average day as a medical storefront, the business might have served 150 customers. Now, operating as an adult-use store, it routinely serves between 350 and 450 customers each day.
The menu is still only a fraction of what Mourmouras hopes it will be, but so far, smokable flower, pre-rolls and edibles (gummies especially) have been popular. As more cultivators and manufacturers come online, he hopes to be able to bring prices, which he said are already competitive, down further.
Mourmouras said he hopes to see other