Las Vegas-based MJ Holdings, Inc. (OTCQB: MJNE), a diversified publicly traded holding company providing complete seed-to-sale services to the regulated cannabis industry, announces the launching of the first of its eight currently planned health and wellness cannabis-based hotels in partnership with well-known hotel developer Roger Bloss.
When Bloss launched the Americas Best Value Inn brand in 1999, it was the first hotel brand to place greater control back into the hands of its owners. With a voice and a vote in the direction of the brand, owners even voted on how much they would pay in marketing and franchise fees.
“You’re crazy!” most said. “It will never work – the market is saturated, and you’ll have a mutiny on your hands,” said others. But “No Fear” has always been Bloss’ mantra, and under his leadership, the Americas Best Value Inn brand soon became the fastest growing hotel chain in the history of the lodging industry. Growing to over 1,100 properties in just 11 years, it was the 10th largest hotel chain in the world and its parent company, Vantage Hospitality Group, was a top 10 global hotel company and the only hotel company to ever be recognized eight consecutive years on the Inc. 500/5000 List of America’s Fastest-Growing Private Companies.
Today, Bloss is CEO & President of Alternative Hospitality, Inc., a division of MJ Holdings. He continues to disrupt the industry, but this time he has his sights set on greener pastures; specifically, the cannabis kind as he becomes the first hotelier to launch a portfolio of health and wellness cannabis-based hotels featuring a dispensary, wellness goods, and services to educate guests about the health-enhancing aspects of cannabis.
Alternative Hospitality’s first hotel will break ground later this year on the 150-room Coachill Inn Resort in Desert Hot Springs, California.