Last year was transformative for Fire & Flower Holdings Corp (TSE:FAF, OTCMKTS:FFLWF), and by all accounts, 2021 could be even more monumental for the Canada-based cannabis retailer.
FFLWF stock has made serious moves over the last number of weeks, helping it soar 50% year-to-date and 480% since it bottomed (along with the rest of the stock market) in March 2020. Fire & Flower stock continues to hold on to those massive gains, and investors are optimistic for a number of reasons.
In addition to reporting strong third-quarter results, which included positive adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA), Fire & Flower recently announced plans to uplist to the Nasdaq. The anticipated listing would help the company attract attention in the U.S. as it looks to expand its brand outside of Canada.
To that end, Fire & Flower Holdings Corp also recently announced plans to enter the U.S. cannabis market through a strategic licensing partnership and acquisition option with American Acres Managers.
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FFLWF Stock Overview
Fire & Flower is Canada’s largest legal cannabis retailer, with 75 stores across the country. The company’s retail stores operate under the banners “Fire & Flower Cannabis,” “Friendly Stranger,” “Happy Dayz,” and “Hot Box.” (Source: “Investor Presentation,” Fire & Flower Holdings Corp, February 4, 2021.)
There is lots of room for growth, too. The company is closely watching regulatory environments and taking proactive steps to ensure early market entry when additional legal marijuana retail opportunities arise both domestically and internationally.
“Hifyre” is the company’s proprietary cannabis digital retail and analytics platform. Hifyre provides marijuana businesses with a deep understanding of consumer behavior and preferences.
Hifyre’s products include “HifyreIQ” (provides real-time data analytics), “HyfiyreReach” (connects brands with consumers),