Expert Voices: Wana Brands VP on How to Build a Better Cannabis Gummy – THCnet

Editor’s note: To help recognize the emerging cannabis gummy category, Colorado-based Wana Brands has created a national awareness day celebrating the popular infused confection.

Taking place on Nov. 19, 2020, the first-ever “National Cannabis Gummie Day” aims to highlight the popularity of the infused edible and remind consumers about the versatility of the cannabis plant.

According to cannabis research firm BDSA, gummies made up 84% of candy ingestible sales across Arizona, California, Colorado, Nevada and Oregon through July 2020.

In an effort to learn more about the challenges of delivering a high-quality and consistent gummy product, and to understand best production practices, THCnet asked Wana Brands’ vice president of Innovation, Mike Hennesy, to share his insights into ingredient selection, flavoring, infusion and packaging. 

This year’s “National Cannabis Gummie Day” is the perfect occasion to think about the many benefits of this popular form of cannabis consumption. From their ease of use and dosing, to their flavorful variety and diversity of ratios, today’s cannabis gummies are increasingly seen by many consumers as a go-to form of consumption.

But not all cannabis gummies are made the same way and with the same exacting standards consumers should expect. For manufacturers in multiple legal markets, it can be challenging to maintain consistency across borders. It is important to develop a set of standard operating procedures that allow you to easily source and infuse products in new markets without losing quality. 

Here are some considerations to make when creating your cannabis gummies.

Ingredients: Many low-grade cannabis gummies on the market today are made from gelatin, a protein that comes from animal skin, hair and connected tissue. Premium gummies use a higher-quality ingredient called pectin. Wana Brands has used this all-natural, fruit-based ingredient in its gummies for more than a decade. Pectin is a water-soluble

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