You’re probably aware that hard seltzers have been exploding in popularity—White Claw’s new turbo version and new, small brands like Island District Company are proof the category is only going to continue to expand. Now, there’s also Cann, an edgy new “weed seltzer” that, at first, seems pretty niche, but is suddenly gaining attention from figures like Ellen DeGeneres and Gwyneth Paltrow. With summer—the height of seltzer season—on its way, we’ve investigated the buzz to deliver the truth about Cann.
The company calls it a “cannabis-infused social tonic” that’s positioning itself as an “alcohol alternative.” Each drink has 30 calories, eight grams of carbs, and five ingredients: carbonated water, agave nectar, lemon juice, cannabis extract, and natural flavoring (which some Whole Foods customers recently argued can be misleading). No alcohol is in Cann products, but because it contains two milligrams of THC and four milligrams of cannabis, it is only available at dispensaries throughout California, Nevada, and Rhode Island, according to information from the brand. Cann’s website also filters its visitors with a “21 or older” block.
Its six flavors—blood orange cardamom, grapefruit rosemary, lemon lavender, pineapple jalapeño, and ginger lemongrass—come in a petite, eight-ounce can, whereas lemon lavender is available in a Capri Sun-style pouch called “roadies.” For select flavors there’s also a 12-ounce “hi-boy,” which contains a higher level of the cannabis and THC.
A rep for the brand tells us Cann is “perfectly balanced to give you a light buzz, while simultaneously reducing anxiety and nerves and never leaving you with a hangover.” However, we should note that not everyone feels less anxiety after consuming THC or cannabis.
Still, we hear that Hollywood is going crazy over Cann’s “social tonics.” Gwyneth Paltrow, who reportedly invested in the