Dispensary Marketing Tips to Help Increase Brand Awareness and Drive Sales – Cannabis Dispensary

It’s no secret that marketing in the cannabis industry is a challenge.

Not only is the industry ever-changing, but it carries a negative stigma, as it used to be an illegal industry.

Finding ways to increase brand awareness, drive sales and establish a loyal customer base within the emerging cannabis industry can be difficult. David Farris, vice president of sales and marketing at Planet 13, a vertically integrated cannabis company headquartered in Nevada, shares his insight on adapting to the new cannabis culture and finding breakthrough marketing techniques.

Analyze Your Market

When expanding into a new territory or growing an existing business, it is crucial for operators to understand the market or markets they’re in and discover what surrounding brands are doing that’s successful, Farris said.

One example he shared is during Planet 13’s recent expansion to Orange County, Farris and his team set up introductory calls and meetings to help maximize their knowledge of brands surrounding their new location.

RELATED: Planet 13 Celebrates Opening of Orange County SuperStore

“I go into every possible meeting where we are purchasing and bringing on products and … if I’m not available, someone from the marketing team has to sit in on those,” he said. “Because whether we decide to ultimately bring on those products or not, it’s important to understand what’s successful about the brand, how they got that success, and just [get] a feel for the market.”

“You’ll find that you have a lot of resources within the market that you’re going to be in or that you are in, and [you should ask,] ‘How can you work together to maximize that success from a retail perspective?’” he added. “From a retail perspective, if a brand in our store is successful, then we’re successful, and I think it’s just maximizing that knowledge in a new location [as well].”

For example, Farris

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