When Deseret Wellness Market President Jeremy Sumerix returned to his home state of Utah to launch a business in the state’s nascent medical cannabis market, he crafted a retail operation focused first and foremost on patient experience.
“What we stand for is patient experience, completely,” Sumerix tells Cannabis Business Times and Cannabis Dispensary. “Everything that we do is geared towards limiting wait times, expediting the process and making patients feel comfortable.”
Sumerix grew up in Utah before leaving to pursue a career. Prior to his role with Deseret Wellness, Sumerix worked for a multistate cannabis operator with a presence in New York, Florida, Illinois, Nevada and Arizona. After Utah voters approved medical cannabis in November 2018, Sumerix left that particular role to pursue a cannabis business in his home state, and his team were one of only four licensees awarded two retail locations by the state. The company’s first pharmacy opened Aug. 31 in Provo, and Deseret Wellness will open its second location in Park City during the first week of February.
“I think the thing that I’m continually the most excited about, is the state is conservative by nature,” Sumerix says. “They’re very methodical and careful in what they do. I think they’ve put together a really solid program that allows us to truly take care of our patients the right way.”
Photos courtesy of Deseret Wellness
Deseret Wellness strives to create the best possible experience for its patients, which includes creating a welcoming environment inside its pharmacies.
Creating the best possible patient experience is at the forefront of Deseret Wellness’ operations, Sumerix says, and the state has been very receptive to the company’s feedback on which regulations could be tweaked to improve patient access.
“If something in the current regulations doesn’t necessarily make sense or it limits our