You’re reading a copy of this week’s edition of the New Cannabis Ventures weekly newsletter, which we have been publishing since October 2015. The newsletter includes unique insight to help our readers stay ahead of the curve as well as links to the week’s most important news.
In what was literally the slowest week for industry news since we launched New Cannabis Ventures six years ago, a report from cannabis data analytics firm BDSA caught our attention. The August edition of its Essential Cannabis Insights addressed a topic of great interest to investors: Who are the leading cannabis brands?
BDSA discussed the overall market leader as Cresco Cannabis based on the first half of the year’s data across 9 states in its coverage: Arizona, California, Colorado, Illinois, Maryland, Massachusetts, Nevada, Oregon and Pennsylvania. BDSA indicated that Cresco Cannabis was the leading overall brand in both Illinois and Pennsylvania. In the other states, private companies led in most markets, with the exception of Massachusetts, where GTI’s Rythm was the best-selling brand. By category, GTI was the best-selling flower brand, while Cresco Cannabis leads in dabbables. The other category leaders are private companies. The report indicated that brand leadership is most impacted by vape performance. It also highlighted the importance of a California presence, given the size of that market.
Some strong brands are emerging, and we agree with BDSA that California is a great place for one to build a brand given its size and also its heritage. We think it’s still very early days, but one brand that has emerged from California is Cookies. According to BDSA, it is the most popular brand in Nevada. The company has licensed its brand for a retail store in Nevada