Don Morris and Aaron Yarkoni formed DNA Genetics in 2003, and the cannabis breeding endeavor quickly became a global platform for the duo’s vision—with roots in California and Amsterdam. This was well before cannabis legalization came to the U.S., but the fundamental goals were already intact. And friendship was a pillar in this new business they were creating.
Dave Crockett was a part of that, too. His third-generation family-run farm (Crockett Family Farms) was given the spotlight by his friends at DNA, and he helped develop cannabis cultivars that would change the California landscape forever. Now, fast-forwarding the narrative to 2019, the businesses are consolidating; DNA is acquiring Crockett Family Farms and expanding the reach of these cannabis breeders’ original intent.
“We became friends over the mutual love of the plant,” Morris tells Cannabis Business Times. “Out of just the simple fact of real recognizing real, so to speak, it was never really competition between us at all. … If Aaron, Dave and I could just sit in a lab somewhere and just crack seeds and make crosses and geek out on the whole ‘mad scientist’ part of it, that’s what we would all love to do more than anything.”
Early on in working together, the trio discovered a cultivar that had been grown when they were younger. It was Tangie, one of Crockett’s strains. He was just getting started, but Tangie proved to be a powerful cross of California Orange and a Skunk hybrid—a sativa-dominant strain that brought out the fruity flavors that hadn’t yet swept across the marketplace. “We released Tangie and Strawberry Banana under DNA for the first few years just to give it a bump and give it the nod, if you will,” Morris says. “It gave [Crockett] a global platform.” The friendship—and